HBO's comedy lineup continues to evolve as the network and the streaming platform lean into smaller-scale, character-driven stories that resonate with viewers. HBO Max, now branded as just Max, has always been home to groundbreaking material, ranging from acclaimed dramas to low-budget, quirky, offbeat comedies like Los Espookys and How To with John Wilson. The service's commitment to humor that blends sharp writing with unique storytelling has resulted in a growing list of acclaimed and fan-favorite series. This year, a new irreverent, low-budget anthology comedy series has captivated audiences, achieving an impressive 86% score on Rotten Tomatoes.
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As HBO continues to recalibrate its budget for comedies, this show has managed to thrive, indicating the potential for a new wave of late-night hit shows with cost-effective production scales. During an investor call last year, Casey Bloys, the chairman and CEO of HBO and Max Content, admitted that popular drama series typically yield a larger return on investment than comedies. Now, Bloys aims to revitalize the genre by combining high-end, star-driven vehicles with offbeat, cheaper entries as the TV industry strives to reduce the expenses for comedies.
It's Florida Man Will Return For Season 2
HBO Renewed The Hit Show Ahead Of The Season 1 Finale
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Per Deadline, HBO has officially renewed It’s Florida Man for season 2, solidifying the show's status as one of the standout comedies on the platform in 2024. Created by Mark Herwick and Jeff Tomsic, this irreverent late-night show brings unbelievable stories from Florida to life. Featuring interviews with locals and comedic reenactments starring a rotating cast of well-known actors and comedians, the series explores the absurdities and quirks of life in Florida. With its unique blend of humor and heart, the show has become a surprise hit, receiving praise for its clever writing and engaging performances.
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The show premiered with minimal promotion, which was significantly reduced due to the destruction caused by Hurricane Milton in the Sunshine State. Despite that, It's Florida, Man managed to draw a solid 2.3 million average cross-platform viewers, placing it among the Top 3 most watched series on Max since its debut in October. Season 1 consisted of six 20-minute episodes and featured over two dozen guest stars, including Anna Faris, Randall Park, Jake Johnson, Jon Gries, Sam Richardson, Ego Nwodim, Juliette Lewis, and Simon Rex. The show is set to air its finale on November 22, and it's unknown when the next season will begin production.
What This Means For Max’s Comedy Strategy
More Low-Budget, High-Quality Comedies Could Be In Store
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The renewal of It's Florida, Manexemplifies HBO's evolving approach to comedy, demonstrating that quality entertainment does not always require blockbuster budgets. The show stands out for its humor that resonates with audiences as both fresh and genuine, capturing the spirit of everyday life in a way that feels authentic. This demonstrates the platform's dedication to creating new and engaging content that pushes the boundaries of traditional comedy, appealing to viewers who seek more than just standard fare. In doing so, HBO is establishing a new standard for what can be achieved in the comedy genre without relying only on financial might.
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As HBO continues to refine its identity following its rebranding, It's Florida, Man could serve as a model for future comedies that thrive on character-driven narratives and sharp writing. Its success not only demonstrates the demand for original and engaging stories but also indicates that low-budget can stand out and resonate with audiences while carving out a niche in the increasingly crowded streaming space. By focusing on the viral, wacky, and weird stories that come out of Florida, It's Florida, Man is proof of how innovation and creativity can shine even in a saturated market.
Source: Deadline
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It's Florida, Man
This comedy series highlights Florida’s odd and viral stories through interviews and humorous recreations with rotating actors and comedians.
- Release Date
- October 18, 2024
- Seasons
- 1
- Creator(s)
- Mark Herwick , Jeff Tomsic
